Review: The Complete Idiot’s Guide to Growing Your Business With Google
Disclosure: Our new book is about networks, and the process of marketing a book has certainly emphasized for us how important networks are. Honestly, we have to admit that most of the reviewers of The...
View ArticleRaising Capital with Online Networks
We just posted the draft of an article we’re working on about how to raise capital with online networks. We’re particularly interested in more success stories about institutional investors who have...
View ArticleThe Great Sales and Marketing Debate: The Cagey Sales Veterans Debate the...
I recently was fortunate to participate in a panel discussion on "The Great Sales and Marketing Debate: The Cagey Sales Veterans Debate the Young Up-and-Comers", sponsored by the New York Software...
View ArticleBlog Carnivals – Keeping Up with the Best of the Blogosphere
My coauthor Scott Allen wrote on The Virtual Handshake blog:I love to read blogs, but increasingly, I find it harder and harder to keep up with all the blogs I’d like to read because there is just so...
View ArticleShawn Gold, SVP, MySpace: Marketing in a Networked Culture
Following up on my draft post on ‘Business Models for User-Generated Media’, I wrote some notes on this morning’s iBreakfast. Shawn Gold, SVP, MySpace: Marketing in a Networked Culture MySpace has 100m...
View ArticleHow Law Firms Can Increase Their Billings with Web 2.0 Technologies
I finally had a chance to upload slides prepared by my partner Scott Lichtman on how law firms can use Web 2.0 technologies to increase their billings. Download. Scott delivered this presentation as a...
View ArticleLead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of...
Following are my notes on last night’s MIT Enterprise Forum event: “Lead Generation 2.0: How Entrepreneurs are Fueling the Next Wave of Innovation in Internet Marketing“ Moderator: Brian Hirsch,...
View ArticleManaging the Online Identify of a Venture Capital/Private Equity Firm
Seth Levine has posted the slides from his portion of Thomson Reuters Buyouts recent webinar on "Boosting Returns with Web 2.0 Technology". Also, Buyouts magazine has posted a detailed summary of the...
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How a Private Equity Fund Uses Social Media for Building its Investment...
Most private equity funds (and the equipment finance industry) are well behind the VC industry with regard to their use of social media. Jeff Bussgang, General Partner, Flybridge Capital Partners,...
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Free Publicity for your Company
As a startup, the ability to create publicity for your business at minimal to no cost can be invaluable. We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and...
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Why We Chose Salesforce CRM Over Zoho
I finally did it: I’ve moved my contact database over to the web. After extensive research of different CRM solutions (thanks BestVendor), we’re working with Salesforce.com. We also used Salesforce...
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How Private Equity Funds Are and Should Be Using Social Media
Can professional investors use social media? Or, is social media strictly for teenagers and staying in touch with your friends? Historically, institutional investors kept their investing strategy...
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Should a Company Spend VC Funding on a Domain Name?
This is part 1 of a 2-part series on domain names and startups; part 2 will be “Build Your Startup on a Vacant Domain Name”. (This bench at Cathedral Lawn is engraved with country domain names such as...
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How To Create Buzz Around Your Company
Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? Hack it. I emphasize that the best PR you can build is through satisfied customers with high Net Promoter...
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Ten experiments to test your new business hypothesis
You know that a new idea has gained dominance when it becomes practically a cliché. That is what I’ve seen happen with the “Lean Startup” philosophy of viewing your startup as a scientific experiment...
View ArticleWhat content should you promote where?
Your company typically has seven layers of content marketing. Here are tips for each layer. What content do you use in marketing your firm? And what content should go in which place? Your company (or...
View ArticleHow to organize a conference (and panels) that add value
As part of being a VC, I speak at a fair number of conferences. I summarize here my counsel on how to organize a conference that creates value: How to Keep the People Attending Your Conference Alive CB...
View ArticleAn Investor’s Personal Social Media Tech Stack: In the future, everyone will...
What tech stack should a microinfluencer use? Most investors including me spend most of our day doing the same things people have always done in the job: in my case, due diligence, deal execution, etc....
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Many people can’t see your website. Here’s how to fix it.
You’ve spent all that money and time building a perfect website, but can people actually see it? I periodically hear from friends at some large enterprises that they can’t see the sites we manage...
View Article14 Tips on How to Sell to Private Equity and Venture Capital Funds
It’s hard enough to raise capital from VC, private equity fund, and family offices. How do you sell to them? I’m an investor in many companies which sell to these types of clients. I put together a...
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